Associate Field Marketing Manager (US East and Canada)

About This RoleAI processing…

Key Responsibilities

• 1
  Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada
• 2
  Lead surround and off-site activations at major AI conferences (e.g., NVIDIA GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences
• 3
  Partner with Product Marketing and AI/ML product teams to translate Datadog's AI observability and LLM monitoring capabilities into compelling, technically credible event content
• 4
  Design and continuously improve hands-on workshop curriculum and live demos that showcase Datadog's AI products to practitioners and technical decision-makers
• 5
  Build scalable, repeatable event playbooks and toolkits so programs can be run consistently across multiple markets
• 6
  Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring every event reflects Datadog's brand and delivers a seamless attendee experience
• 7
  Partner closely with Sales and Field Marketing to align event strategy with territory and pipeline priorities across NAMER
• 8
  Track, measure, and report on pipeline influence, attendee engagement, and program ROI, using data to continuously refine the event mix
• 9
  Cultivate and grow relationships with AI developer communities, meetup organizers, and local user groups to expand Datadog's reach and reputation
• 10
  Stay current on the AI/ML landscape and competitive events calendar to identify new opportunities for Datadog to show up and stand out

Requirements

• 1-2 years of experience in field marketing, event marketing, or program management, ideally with technical, developer, or AI/ML audiences
• Genuine enthusiasm for AI and machine learning, with the curiosity to go deep enough on the product to speak to it credibly at events
• Experience planning and running practitioner-focused events or hands-on workshops, from concept through post-event follow-up
• Strong project management skills, with the ability to manage multiple events, vendors, and budgets simultaneously in a fast-paced environment
• Excellent verbal and written communication skills, comfortable presenting to and engaging with technical audiences
• A collaborative, cross-functional operator who partners naturally with Sales, Product Marketing, and Product teams
• Process-oriented mindset with an interest in building scalable, repeatable programs
• Familiarity with marketing or sales tools (e.g., SFDC, Marketo) is a plus
• Ability to travel up to 50% of the time

Perks & Benefits