Associate Manager, Influencer Marketing

About This RoleAI processing…

Key Responsibilities

• 1
  Build a scalable, always-on creator engine: Establish and manage a consistent pipeline of 6–12 creator partnerships per month, creating a reliable cadence of culturally relevant content across Instagram, TikTok, YouTube Shorts, and emerging platforms and formats.
• 2
  Bring an established network and grow strong creator relationships: Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies, and continue expanding that network to give Instacart stronger access to established and emerging talent, more effective negotiations, and long-term partnership opportunities.
• 3
  Deliver creator partnerships efficiently and responsibly: Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking, ensuring programs launch on time, stay within budget, and deliver against defined goals. Establish clear measurement and reporting practices, using performance insights to understand what resonates, optimize future partnerships, and improve the effectiveness of creator investments over time.
• 4
  Make creators a stronger resource across the business: Become a trusted creator partner to Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other cross-functional teams, helping identify the right talent and creator opportunities for campaigns, product launches, partnerships, and experiential moments.
• 5
  Keep Instacart ahead of creator culture: Proactively identify emerging talent, formats, platforms, and cultural opportunities, using performance data, audience insights, and social trends to continuously evolve how Instacart works with creators and shows up in culture.
• 6
  80% Always-On Creator Partnerships: ongoing relationship management, content collaboration, organic and paid content pipeline, giveaways, organic social initiatives
• 7
  10% Trend Spotting: Emerging creator culture analysis, platform trend forecasting, identifying new creators and formats, social trends. Translate these insights into timely partnership opportunities and creative ideas that strengthen brand relevance and help Instacart participate in conversations that matter to our audiences.
• 8
  10% Experiential Support: support the creator components of experiential programs throughout the calendar year

Requirements

• You live and breathe creator culture. You’re chronically online in the best way and genuinely curious about pop culture, emerging social trends, internet conversations, and the creators shaping culture. You have a strong instinct for spotting talent before everyone else does.
• You’re a relationship builder. You know the creator ecosystem and have strong relationships with creators, talent managers, agents, agencies, and industry partners. You know how to build trust, maintain relationships, and turn connections into meaningful, repeatable opportunities for the brand.
• You know how to get a deal done. You’re comfortable navigating creator rates, negotiations, deliverables, usage, exclusivity, and budgets, and can find smart solutions that work for both the creator and the brand while maximizing the value of each partnership.
• You’re an operator at heart. You can take a fast-moving project from idea to launch, bringing structure to ambiguity, staying ahead of deadlines, and managing multiple creators and workstreams without letting details fall through the cracks. You enjoy building processes that make great work easier to execute and scale.
• You communicate before someone has to ask. You proactively share updates, manage up, flag risks early, close loops, and make sure partners always understand where things stand and what happens next.
• You understand the bigger picture. You see creators as more than a channel and understand how the right talent and ideas can strengthen brand storytelling, cultural relevance, audience engagement, and broader marketing objectives. You can connect the right creator opportunity to the business goal it is meant to support.
• You thrive in the pace of culture. You’re comfortable moving quickly, adapting when plans change, and collaborating across Social, Brand, Creative, Legal, and other teams to turn timely opportunities into great work that delivers value for both audiences and the business.
• 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline.
• Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
• Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
• Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
• Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
• Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously.
• Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally.
• Experience with creator management, measurement, or social intelligence platforms such as Dash Social.
• Familiarity with affiliate marketing and how creator partnerships can support performance and commerce objectives.
• Experience supporting creator partnerships tied to experiential activations, events, or cultural moments.
• Bachelor’s degree or equivalent.

Perks & Benefits