Brand Designer

About This RoleAI processing…

Key Responsibilities

• 1
  Own and evolve Asana's brand design system, including visual identity guidelines, component libraries, and self-serve templates that scale across the organization.
• 2
  Define and maintain brand standards across a broad range of surfaces: product UI, photography, illustration, and iconography.
• 3
  Lead brand design for major marketing initiatives, including product launches, campaign creative, and go-to-market materials.
• 4
  Design first-call decks, sales enablement materials, and executive presentations that reflect a strong and consistent brand voice.
• 5
  Contribute to video and content projects through storyboarding, art direction, and visual concepting.
• 6
  Build and maintain scalable design frameworks and documentation that allow cross-functional teams to execute within brand standards without compromising quality.
• 7
  Partner with Product, Marketing, and Creative teams to ensure brand coherence across every touchpoint.
• 8
  Drive AI-enabled design workflows, including photography automation in Figma Weave and other AI tools that improve speed and creative range.
• 9
  Explore and pioneer new uses of AI across concepting, production, and workflow efficiency—and share what you learn with the team.
• 10
  Give and receive direct, constructive design feedback through critique.
• 11
  Manage multiple projects simultaneously with clarity, urgency, and strong craft throughout.
• 12
  Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• 13
  5–8 years of professional brand design experience, ideally in-house at a technology company or at an agency working on tech brands.
• 14
  Deep expertise in brand identity and design systems—building and managing visual identity guidelines, component libraries, and scalable templates.
• 15
  Broad design range across identity, layout, typography, photography direction, illustration systems, and motion.
• 16
  Experience contributing design to marketing materials, including product launches, sales decks, video storyboards, and integrated campaigns.
• 17
  Expert proficiency in Figma, including component and library management, alongside proficiency in Adobe Creative Suite.
• 18
  Strong understanding of B2B marketing and how brand design drives business outcomes.
• 19
  Demonstrated ability to independently lead large, cross-functional projects from concept through execution with minimal oversight.
• 20
  Clear communication skills with the ability to articulate design rationale and advocate persuasively for your work.
• 21
  Track record of building and maintaining effective relationships with senior stakeholders across functions.

Requirements

• Deep expertise in brand identity and design systems—building and managing visual identity guidelines, component libraries, and scalable templates.
• Expert proficiency in Figma, including component and library management, alongside proficiency in Adobe Creative Suite.
• Track record of building and maintaining effective relationships with senior stakeholders across functions.
• What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission.
• The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.

Perks & Benefits