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About This Role
The Brand Media Lead at Airbnb will manage regional relationships with global media agencies and work with marketing and cross-functional teams to ensure cohesive regional media strategies. This role requires close collaboration with teams across Airbnb and will shape and execute global campaigns by creating locally relevant strategies. The ideal candidate will have 12+ years of experience in digital, advertising, or media agencies and a passion for all things Airbnb. The role is US-Remote Eligible and may include occasional work at an Airbnb office or attendance at offsites.
Key ResponsibilitiesAI-extracted
- 1Manage regional relationships with global media agencies of record
- 2Develop and execute global campaigns with locally relevant strategies
- 3Optimize for media efficiency, creative execution, local relevance, and campaign objectives
- 4Lead media strategies to drive brand behaviors through all platforms with emphasis on integrated and social innovation
- 5Partner with global media teams to develop nuanced and culturally relevant media strategies worldwide
RequirementsAI-extracted
- 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business
- Ability to lead plan development from beginning to end with little oversight
- In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media
- Deep understanding of market trends and fluency with brand measurement metrics and analytics
- Experience in managing Global media programs and evaluating strategic, local media partners
Perks & BenefitsAI-extracted
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