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AS

Copywriter

asana· 21 open roles

Vancouver, British Columbia On-siteFull-time3 weeks ago
Salary
$132,000 - $150,000
Experience
Mid
Job Type
Full-time
Posted
3 weeks ago
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About This RoleAI processing…

The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale.

As our Senior Copywriter, you will be the definitive creative voice across Asana's Brand Creative team—shaping how the brand speaks across every channel, medium, and moment that matters.

This is a leaderful role as much as a writing role: you will define and steward our brand voice, set the standard for copy quality across the creative team, and bring language to life across campaigns, performance ads, sizzle reels, demo video scripts, and more. You will work at the intersection of strategy and craft—partnering closely with art directors, designers, producers, and cross-functional stakeholders—to translate briefs into work that is sharp, original, and unmistakably Asana. You will also be a teacher and force multiplier: codifying our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the bar for written communication across the Marketing organization.

Key Responsibilities

  • 1
    Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces
  • 2
    Serve as the hands-on writer and copy authority on campaigns, crafting language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials
  • 3
    Lead copy on the highest-complexity, highest-visibility initiatives from brief through final delivery—managing feedback cycles, cross-functional input, and timelines along the way
  • 4
    Partner closely with art directors, designers, and producers to shape integrated creative, ensuring copy and design tell a coherent, compelling story together
  • 5
    Mentor and coach colleagues and cross-functional partners on what does and doesn't ring true to Asana's voice; develop resources and tools that make strong writing more accessible to the wider team
  • 6
    Drive alignment with senior stakeholders and cross-functional partners, presenting creative rationale confidently and leading feedback conversations with clarity and conviction
  • 7
    Connect language and copy decisions to business outcomes, advocating for creative choices in terms of audience, objective, and measurable impact
  • 8
    Identify and implement AI-powered writing workflows that increase speed, efficiency, and creative range, while maintaining authorial voice and original thinking
  • 9
    Manage vendors and contract copywriters as needed, ensuring quality and brand consistency
  • 10
    Give and receive direct, constructive feedback through critique, and contribute to a creative culture where high standards and generosity coexist
  • 11
    Manage multiple initiatives simultaneously with strong organizational judgment, moving projects reliably from brief to execution

Requirements

  • Recognized expertise in brand voice: you've built and documented voice frameworks, and you can teach others to apply them with consistency and confidence
  • What we'll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission.
  • The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.

Perks & Benefits

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

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