Creative Director, Demand Gen

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Build the demand gen creative function end to end, including team structure, operating model, and clear partnership standards with Global Campaigns and Field Marketing.
• 2
  Lead a team of two designers and one copywriter, developing them as individuals and building a cohesive team that ships integrated campaigns.
• 3
  Own creative strategy for three major demand gen campaigns, translating Global Campaigns' campaign strategy into integrated creative strategy and execution.
• 4
  Develop integrated campaign creative where every asset reinforces one idea and drives toward conversion.
• 5
  Partner with Global Campaigns to establish clear roles, briefing standards, and a working rhythm so creative informs campaign planning from the start.

RequirementsAI-extracted

• Senior creative leadership running demand gen, performance, or conversion-focused campaigns, ideally at a B2B SaaS company.
• A track record of building or scaling a creative function from the ground up: hiring, developing, and retaining strong designers and copywriters.
• Experience owning creative strategy and working with marketing operations and campaign teams as a creative leader, co-concepting campaigns rather than executing briefs.
• Demonstrated ability to lead a creative team while staying hands-on: comfortable conceptualizing and executing work alongside your team, not just managing from above.

Perks & BenefitsAI-extracted