Customer Evidence Manager

About This RoleAI processing…

Key Responsibilities

• 1
  Identify advocates, coordinate outreach with account teams, manage consent and approvals, record participation preferences, and avoid customer fatigue.
• 2
  Set the creative and editorial direction and maintain the evidence taxonomy, freshness, and discoverability of the asset library — case studies, ROI studies, video testimonials, peer/G2 reviews, customer voice, and competitive proof .
• 3
  Manage the sales content library (Highspot, Deeto, or comparable) — organize assets by deal stage, customer profile, vertical, and product; set and enforce freshness standards; and proactively surface content gaps.
• 4
  Run a recurring Sales–Marketing feedback session to understand seller needs, assess content performance in live deals, and prioritize new evidence.
• 5
  Ensure the right proof reaches the right seller for the right deal stage proactively, and track evidence utilization by account executive and deal stage to close adoption gaps.
• 6
  Partner with Marketing Operations to build campaign attribution and reporting in Salesforce, measuring evidence's influence on pipeline, win rate, and sales-cycle velocity.
• 7
  Provide monthly reporting to Sales and Marketing on evidence performance and pipeline acceleration, and maintain a rolling pipeline of customers at each stage of evidence development.

Requirements

• 8+ years in B2B content marketing, customer marketing, or sales enablement — ideally spanning all three.
• Demonstrated experience building and operating a customer evidence, case-study, or advocacy program that sellers actively used in live sales cycles (not solely a published content library).
• Strong command of complex B2B sales cycles and the specific evidence needed at each stage, from discovery and evaluation through procurement and legal review.
• Direct experience partnering with account executives and SDRs to produce commercially effective content and enablement.
• A creative/editorial background with strong instincts for what makes a compelling customer story and credible social proof — able to set the bar, write briefs, direct and manage agency partners, and edit to a high standard (rather than personally produce every asset), while managing multiple stories and stakeholders at once.
• Proficiency with Highspot, Seismic, DocSend, or a comparable sales content platform.
• Experience with Salesforce campaign attribution, pipeline reporting, or closely related revenue analytics — able to connect content performance to business outcomes.
• Experience supporting enterprise or managed sales motions in a SaaS environment.
• Experience developing customer proof for AI products, workflow products, or multi-product platform adoption.
• Familiarity with G2 or other peer-review programs, and with GEO / customer-voice strategy.
• Experience partnering with Marketing Operations/Campaign Enablement/ Marketing Data Science on content attribution and sales-content analytics.
• Experience developing evidence for priority verticals (e.g. marketing and creative and Architecture, Engineering and Construction.)
• Awareness: U nderstand yourself and others .
• Judgment: E valuat e information and mak e decisions in complex situations .
• Adaptability: L earn, adjust, and stay effective through change .
• Connection: C ommunicat e , collaborat e , and build trust .

Perks & BenefitsTypical for this role