Customer First GEO Content Specialist
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About This Role
Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization strategies. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models. This role focuses on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO.
Key ResponsibilitiesAI-extracted
- 1Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
- 2Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
- 3Utilize a data-driven approach to execute content tasks and identify content performance trends.
- 4Collaborate with Customer First teams to ensure optimized content is published effectively.
- 5Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.
RequirementsAI-extracted
- 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
- Familiarity with current GEO concepts and the role of LLMs in search.
- Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
- Proficiency in data analysis and insights gathering for content output and performance tracking.
- Strong communication skills, with the ability to articulate content requirements and results clearly.
Perks & BenefitsAI-extracted
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