Director, Growth Marketing (TV & Offline Media)

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Sets the long-term vision and roadmap for TV and Offline as a core growth driver
• 2
  Owns and optimizes an eight-to-nine figure annual TV and Offline portfolio, accountable for CAC, LTV, and incremental growth
• 3
  Builds integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance
• 4
  Leads and develops a high-performing offline media team, setting clear roles, goals, and operating rhythms
• 5
  Serves as the strategic integration layer between offline, Brand, and DR, partnering with Brand and Creative to translate campaign briefs into full-funnel plans
• 6
  Influences senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling

RequirementsAI-extracted

• Typically: 12+ years of marketing/media experience, with deep expertise in TV and Offline strategy, planning, and execution
• Typically: Proven success owning multi-million to eight-/nine-figure media portfolios with direct accountability for CAC, LTV, and incremental growth
• Typically: Strong media mix and measurement background, with hands-on familiarity with MMM, incrementality testing, and attribution
• Typically: Experience building portfolio-level plans, including annual and quarterly planning, scenario modeling, and reallocations across channels and funnel stages
• Typically: Demonstrated executive presence and the ability to translate complex data and modeling into simple, decisive narratives for senior stakeholders

Perks & BenefitsAI-extracted