Director, GTM Business Systems

About This RoleAI processing…

Key Responsibilities

• 1
  Own the business roadmap for the GTM platform portfolio across Marketing, Sales, Customer Success, and Support.
• 2
  Translate business priorities into platform capabilities that improve productivity, customer experience, and operational scalability.
• 3
  Balance enhancements, technical debt, vendor capabilities, compliance needs, and long-term platform evolution.
• 4
  Partner with Revenue Operations and business leaders to ensure platform investments align with evolving commercial priorities.
• 5
  Standardize AI-assisted requirements development and workflow analysis.
• 6
  Build and lead a team of Business Platform Partners embedded within Marketing, Sales, and Customer Success & Support.
• 7
  Establish deep partnerships with business leaders to understand priorities, shape requirements, and continuously improve platform capabilities.
• 8
  Ensure platform decisions are grounded in business value and aligned across functions.
• 9
  Foster a product mindset focused on delivering measurable business outcomes rather than individual system enhancements.
• 10
  Establish governance processes that evaluate, prioritize, and sequence platform investments across the GTM ecosystem.
• 11
  Lead cross-functional prioritization across Revenue Operations, GTM Technology, Technical Architecture, Engineering, Analytics, Enablement, Finance, and Legal.
• 12
  Ensure platform requests are evaluated holistically across customer journeys rather than individual systems.
• 13
  Maintain a healthy portfolio of strategic initiatives, continuous improvements, and operational enhancements.
• 14
  Lead execution of complex platform initiatives that span multiple business functions and technologies.
• 15
  Coordinate delivery across engineering, architecture, operations, and business stakeholders.
• 16
  Ensure new capabilities are successfully implemented, adopted, and measured against expected business outcomes.
• 17
  Remove organizational friction that slows execution or creates inconsistent user experiences.
• 18
  Lead the Platform Administration organization responsible for configuration, administration, release readiness, and ongoing health of core GTM platforms.
• 19
  Establish standards for platform quality, governance, documentation, and operational excellence.
• 20
  Ensure platform configurations remain scalable, maintainable, and aligned with architectural standards.
• 21
  Partner with GTM Engineering and Technical Architecture to balance configuration, customization, and long-term maintainability.
• 22
  Expand AI-assisted platform administration, issue triage, and documentation.
• 23
  Define success metrics for new platform capabilities and measure business outcomes following deployment.
• 24
  Partner with Enablement to ensure new capabilities are successfully adopted across GTM teams.
• 25
  Establish feedback loops that continuously improve workflows, simplify user experiences, and reduce manual effort.
• 26
  Promote standardization and reuse of capabilities across the GTM platform ecosystem.
• 27
  Build AI fluency and adoption expectations across the team.

Requirements

• 10+ years of experience leading business systems, platform management, product management, business transformation, or GTM technology organizations.
• Experience managing enterprise GTM platforms such as Salesforce, CPQ, Marketo, Zendesk, Planhat, Outreach, Clari, or similar technologies.
• Proven experience leading cross-functional teams responsible for platform strategy, business process improvement, or enterprise transformation.
• Demonstrated ability to translate business strategy into scalable technology capabilities.
• Experience leading platform governance, roadmap prioritization, and business stakeholder management across multiple functions.
• Strong understanding of commercial business processes spanning Marketing, Sales, Customer Success, and Support.
• Experience partnering closely with engineering and technical architecture teams to deliver complex technology initiatives.
• Exceptional communication and executive stakeholder management skills.
• Demonstrated ability to lead organizational change and platform adoption at scale.
• Experience operating within a hybrid product-led growth (PLG) and sales-led GTM organization.
• Experience leading platform modernization or enterprise digital transformation initiatives.
• Experience managing platform administration or business systems teams.
• Familiarity with AI-enabled business workflows, automation platforms, and intelligent process orchestration.
• Experience driving platform consolidation and simplification across complex technology ecosystems.
• Experience leveraging AI-assisted tools to accelerate platform management, prioritization, analysis, or business process improvement.
• Experience working in high-growth SaaS environments supporting global commercial organizations.
• Awareness: U nderstand yourself and others .
• Judgment: E valuat e information and mak e decisions in complex situations .
• Adaptability: L earn, adjust, and stay effective through change .
• Connection: C ommunicat e , collaborat e , and build trust .

Perks & BenefitsTypical for this role