Director of Digital Acquisition

About This RoleAI processing…

Key Responsibilities

• 1
  Own performance across Chime's full digital acquisition portfolio (paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels), delivering ambitious growth, efficiency, and CAC targets.
• 2
  Make portfolio-level investment and prioritization calls across channels, talent, technology, and vendor partnerships, balancing near-term performance against long-term capability building.
• 3
  Lead and develop a team of experienced channel managers as a true player-coach — close enough to the work to challenge assumptions and unblock hard problems, but focused on multiplying impact through people and systems.
• 4
  Build new acquisition channels, partnerships, or technology-enabled growth motions — not just optimize the existing mix.
• 5
  Stay plugged into the external digital ecosystem — platforms, agencies, AI/martech vendors, startups — to identify opportunities before they're obvious and bring new capability into Chime early.
• 6
  Push the organization to rebuild how it works around AI: experimentation, creative production, media buying, and measurement — not just point-solution automation.
• 7
  Partner cross-functionally with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy to company-level growth and CAC goals.
• 8
  Represent Digital Acquisition in senior leadership forums, translating channel performance into business outcomes for Growth LT, EC, and Board-level audiences.

Requirements

• Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability — not only channel-level metrics.
• A demonstrated record of owning growth, efficiency, and business outcomes.
• Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors.
• A leadership style that blends strategic range with hands-on credibility — comfortable operating as both strategist and player-coach.
• Experience building or scaling teams and developing future leaders.
• Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment.

Perks & Benefits