Director of Marketing Strategy

About This RoleAI processing…

Key Responsibilities

• 1
  Hypothesis-Driven Problem Solving: Frame and analyze highly ambiguous strategic questions (e.g., “Should we pursue a new ICP for a new product?” or “How do we optimize acquisition across dual B2B and B2C funnels?” ).
• 2
  Business Case Formulation: Build quantitative models (market sizing, NPV, LTV/CAC) to justify major marketing investments, new channel entries, or partnership models to the executive team.
• 3
  Partnership Structuring: Partner with Business Development teams to commercially evaluate and structure complex, high-value brand and ecosystem alliances.
• 4
  Special Projects: Lead agile, cross-functional "tiger teams" to rapidly prototype and pilot new commercial initiatives before transitioning them to long-term operational owners.
• 5
  Strategic & Financial Planning: In partnership with marketing ops, l ead the annual and quarterly integrated planning cycle for the marketing organization, translating corporate growth targets into marketing plans and measurable OKRs.
• 6
  Capital Allocation & Budget Control: Work with RevOps to o versee the global marketing budget in close partnership with Finance. Manage the "top-down" allocation of capital across regions/channels and establish "bottom-up" accountability to ensure maximum Return on Investment.
• 7
  Measurement & Reporting: Establish the core executive metrics framework to report on marketing performance, pipeline health, and efficiency to the C-suite and Board of Directors.

Requirements

• Top-Tier Consulting Pedigree: 8–10+ years of professional experience, including a foundational stint at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain) or leading an in-house Strategy/Operations group.
• Hybrid B2B & B2C Experience: Proven comfort evaluating strategic problems that span both enterprise accounts (B2B) and end-consumers (B2C / B2B2C).
• Financial & Analytical Mastery: Advanced capabilities in financial modeling, corporate budgeting, and data analysis. You must be comfortable treating a marketing budget as a portfolio of strategic investments.
• Process Design & Governance: Experience building and scaling operational processes (annual planning, OKRs, KPI dashboards) across a large, matrixed organization.
• Executive Presence: Superb narrative storytelling skills. You can distill highly complex financial, commercial, and operational data into clear, persuasive executive-level slides and communications.
• Education: Bachelor’s degree in a quantitative field (Economics, Finance, Business, or Engineering). MBA from a top-tier business school is highly preferred.
• Awareness: U nderstand yourself and others .
• Judgment: E valuat e information and mak e decisions in complex situations .
• Adaptability: L earn, adjust, and stay effective through change .
• Connection: C ommunicat e , collaborat e , and build trust .

Perks & BenefitsTypical for this role