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Field Marketing Manager

asana· 40 open roles

Location TBD On-siteFull-time2 weeks ago
Salary
Undisclosed
Experience
Mid
Job Type
Full-time
Posted
2 weeks ago
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About This RoleAI processing…

The Asana Marketing team is responsible for fueling business growth and building a brand customers love . We create campaigns and content to attract new accounts and inspire current ones to grow with us . We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre ation, advertising, and lifecycle marketing .

As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline . Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM . You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr ams and maximize impact .

This role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partn er . If you're interviewing for this role, your recruiter will share more about the in-office requirements .

Key Responsibilities

  • 1
    Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting .
  • 2
    Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation .
  • 3
    Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy .
  • 4
    Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities .
  • 5
    Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI .

Requirements

  • Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines .
  • Wh at we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission .
  • The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process .

Perks & Benefits

Mental health, wellness & fitness ben efits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences

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