Global Events Marketing Manager

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Lead audience acquisition and engagement strategy for priority flagship customer events.
• 2
  Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other relevant acquisition channels.
• 3
  Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans in partnership with Global Events, Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Sales, Field Marketing, Developer Relations, and regional teams.
• 4
  Develop clear, compelling, and on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications.
• 5
  Partner with Marketing Operations to execute campaigns in Marketo, manage audience targeting and segmentation, monitor registration pacing, and ensure campaign execution aligns with lead capture, attribution, and reporting requirements.
• 6
  Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution.

RequirementsAI-extracted

• 5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing.
• 3+ years of experience supporting B2B events, customer events, field events, executive events, or event-led marketing campaigns.
• Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels.
• Strong understanding of the B2B marketing funnel, including audience segmentation, lead capture, conversion, attribution, pipeline influence, and ROI measurement.
• Experience using marketing and reporting tools such as Marketo, Salesforce, Tableau, Excel, or similar platforms to execute campaigns, analyze performance, and communicate results.

Perks & BenefitsAI-extracted