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Head of Enterprise Marketing

descript· 10 open roles

San Francisco, CA On-siteFull-time1 months ago
Salary
$210,000 - $230,000
Experience
Mid
Job Type
Full-time
Posted
1 months ago
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About This Role

Descript is seeking a Head of Enterprise Marketing to own the motion of converting high-fit self-serve users into consolidated enterprise contracts. This role will co-own upmarket pipeline with Sales, partner with Product on conversion motion, and partner with Growth/Paid team and RevOps. The ideal candidate has 8+ years of B2B marketing experience and experience building or scaling an upmarket or enterprise demand motion. The role will be responsible for pipeline strategy and execution, self-serve to enterprise conversion, performance and measurement, and sales and cross-functional partnership.

Key ResponsibilitiesAI-extracted

  • 1
    Co-own upmarket pipeline targets with Sales and develop an enterprise demand playbook
  • 2
    Design account-based programs with messaging and experiences calibrated to high-fit accounts
  • 3
    Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments
  • 4
    Build lifecycle plays that nurture individual users into team and enterprise buyers
  • 5
    Meticulously track which channels, plays, and offers are driving inbound interest and conversions

RequirementsAI-extracted

  • 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion
  • Experience at a PLG or product-led company, with understanding of self-serve-to-enterprise conversion motion
  • Strong analytical skills and a track record of building measurement frameworks
  • Typically: experience with modern ABM tooling and CRM/MAP integration
  • Typically: background in SaaS, media tech, or creative tooling

Perks & BenefitsAI-extracted

Generous healthcare package
401k matching program
Catered lunches
Flexible vacation time
Typically: opportunities for professional growth and development
Typically: access to cutting-edge technology and tools

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