Head of Product-Led Growth Marketing

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Drives the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value while managing efficient customer acquisition costs.
• 2
  Oversees global paid media budgets across performance and brand channels to deliver aligned Statements of Work and optimize self-serve user acquisition.
• 3
  Owns the global lifecycle marketing strategy to accelerate user activation, habit formation, premium upgrades, and long-term retention.
• 4
  Leads SEO/GEO and Web properties to drive high-quality organic traffic, continuous conversion rate optimization, and deep user engagement.
• 5
  Establishes a rigorous culture of experimentation and leverages advanced analytics to continuously optimize the customer journey and campaign ROI.

RequirementsAI-extracted

• 10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments.
• 5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design.
• Proven track record of managing large-scale paid media programs that drive brand equity and measurable self-serve acquisition.
• Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration.
• Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling, and translating complex performance data into crisp, executive-ready narratives.

Perks & BenefitsAI-extracted