Host Communications Strategy Lead

airbnb· 22 open roles

Location TBD On-siteFull-time6 days ago

Salary

$160k - $200k

Experience

Mid

Job Type

Full-time

Posted

6 days ago

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About This RoleAI processing…

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Key Responsibilities

1
Own positioning and launch communications plans for new features, products and corporate/community updates.
2
Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
3
Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
4
Identify key audiences and segments to focus on, and build plans that support these goals.
5
Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
6
Develop proactive and reactive communications plans
7
Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
8
Champion the community and user in all decisions
9
Oversee creative collaboration between product design, content strategy, community and marketing teams
10
Serve as both an individual contributor and a cross-functional leader

Requirements

10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.
Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
Writing samples and/or a portfolio of work to share
Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
Experience managing through cross functional teams
Versed in product strategy, design and development principles and processes
Managed creative agencies and led creative production
Conducted, synthesized and applied user insights, research and testing to marketing strategy
Passion for Airbnb. Airbnb hosts are preferred.