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About This RoleAI processing…
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.
At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.
Key Responsibilities
- 1Define and deliver the local marketing strategy to support the business in the Greater China Region, leveraging best practices, learnings, industry trends and insights on both Pinterest and competitors
- 2Develop & own key initiatives that are aligned to global business marketing strategies to shift advertiser perceptions and behaviours. This includes strategies across industry marketing, owned events, content marketing, trade media and industry body partnerships, executive engagement, scaled education and success story creation
- 3Develop scalable processes to enable our global sales partners in the region, offering consultation and guidance to ensure their success
- 4Work closely with local and global teams to ensure that global programs resonate locally and meet local sales and marketing needs.
- 5Measure the impact of local marketing initiatives and adjust strategies as needed to achieve business goals
- 6Manage budgets, timelines, and resources to ensure successful execution.
Requirements
- Minimal 6-8 years experience in integrated marketing including previous experience working with resellers/agencies
- Strong comfort level with B2B marketing
- Must have proven integrated marketing experience in the Greater China region including deep understanding of local insights, media landscape, and digital platforms.
- Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
- Excellent organisational and project management skills to effectively handle multiple projects, stakeholders and deadlines
- Fluency in business Mandarin, Simplified Chinese and English is a must.
- Strong written and verbal communication/presentation skills across the above languages to influence internal and external partners
- Familiarity with social media platforms and their advertising capabilities, with a specific focus on Pinterest (prior experience a plus)
- Basic analytical skills, with the ability to learn how to analyse data and derive actionable insights
- Bachelor's degree in Marketing, Business or equivalent work experience
Perks & BenefitsTypical for this role
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