Lead Ads Product Marketing Manager

pinterest· 44 open roles

Remote RemoteFull-time3 weeks ago

Salary

$145,747 - $300,067

Experience

Mid

Job Type

Full-time

Posted

3 weeks ago

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About This RoleAI processing…

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Key Responsibilities

1
Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement and adoption across Product, Sales, Marketing and Pinterest Ads teams.
2
Translate technical product capabilities into clear customer value propositions for advertisers, agencies and internal teams.
3
Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize customer, market, competitive and performance insights that inform product strategy and commercialization.
4
Create launch and enablement materials including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications and training content.
5
Lead cross-functional launch working groups and establish clear owners, milestones, dependencies and escalation paths to ensure launch readiness.
6
Define and monitor launch and adoption success metrics, then use performance data and customer feedback to improve future launch and adoption approaches.
7
Use AI to accelerate research, analysis and content development while applying judgment and verification to ensure accuracy, quality and responsible handling of sensitive information.

Requirements

Minimum of 10 years of experience in product marketing, GTM strategy or a closely related role in ad tech, CTV, performance marketing or B2B SaaS.
Bachelor's degree in a relevant field such as marketing, business or communications, or equivalent experience.
Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion and post-launch optimization.
Experience in adtech, performance marketing, CTV, programmatic advertising or related domains.
Ability to translate technical concepts and data into clear, customer-centered narratives for multiple audiences and formats.
Experience using customer, market, competitive and product-performance insights to shape recommendations and GTM decisions.
Experience partnering across Product, Sales, Marketing and other cross-functional teams to drive alignment and execution.
Demonstrated experience using AI to improve the speed and quality of research, analysis or content development, with a clear approach to validating accuracy and quality.
High integrity and ownership: you protect sensitive data, apply critical judgment to AI-assisted work and remain accountable for final decisions and deliverables.
Experience bringing an integrated product, platform partnership or post-acquisition offering to market is a plus.
We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.