Lifecycle Marketing Manager

About This RoleAI processing…

Key Responsibilities

• 1
  Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV.
• 2
  Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience.
• 3
  Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins.
• 4
  Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem.
• 5
  Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.

Requirements

• 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement.
• A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience.
• A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging).
• Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment.
• Experience with key marketing platforms (Braze, Looker; AI tools a plus).
• A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources.

Perks & Benefits