Lifecycle Marketing Manager

About This RoleAI processing…

Key Responsibilities

• 1
  Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through launch and measurement
• 2
  Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle, and what they need next
• 3
  Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime
• 4
  Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next
• 5
  Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us
• 6
  Use AI tools in your day-to-day — for drafting, content variation, personalization logic, or finding efficiencies.
• 7
  Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience
• 8
  Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door

Requirements

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS)
• Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar
• Detail-oriented: quality of output is important to you and you understand how it affects the member experience
• Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the story is
• You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it
• Strong instincts about what makes a good (or bad) member experience, and you speak up about it
• Clear written and verbal communication — you can translate strategy into execution and results into a coherent point of view
• You move fast, you're curious, and you pick things up quickly

Perks & Benefits