Lifecycle Operations Manager

About This RoleAI processing…

Key Responsibilities

• 1
  Under the direction of an LCM Operations Associate Group Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• 2
  Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
• 3
  Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, etc.)
• 4
  Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
• 5
  Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
• 6
  Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
• 7
  Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc
• 8
  Develop strong stakeholder relationships through consistent, proactive communication on your projects and strategic recommendations in your area of expertise
• 9
  Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
• 10
  5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
• 11
  2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)
• 12
  Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time
• 13
  Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature
• 14
  Strong interest to learn new tools with a natural curiosity
• 15
  Diligent adherence to best practices and QA procedures, with very strong attention to detail
• 16
  Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders
• 17
  Comfortable working independently, and with ambiguity at times
• 18
  Strong project management skills
• 19
  Experience working directly with Data Analysts, Software Engineers, and Project Managers
• 20
  Previous experience with Braze and Pardot is a strong plus
• 21
  Understanding of A/B and multivariate testing standards
• 22
  Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
• 23
  Experience writing SQL statements for data extraction
• 24
  Experience working with real-time web and app event data

Requirements

• Under the direction of an LCM Operations Associate Group Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• Develop strong stakeholder relationships through consistent, proactive communication on your projects and strategic recommendations in your area of expertise
• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
• 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
• 2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)
• Previous experience with Braze and Pardot is a strong plus
• Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
• Being able to code from scratch is not a requirement, but comfort with manipulating templates is. 2-5 years experience with marketing automation tools and/or ESPs (e.g.
• If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
• Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Perks & Benefits