Manager, Mixed Methods Consumer Research
Canadian Tire Corporation· 7 open roles
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About This Role
The Manager of Mixed Methods Consumer Research leads the customer research team to inform enterprise decisions through qualitative and quantitative research. This role partners with stakeholders across various departments to ensure the customer's voice is heard. The goal is to drive a customer-obsessed and data-driven approach. The position is remote.
Key ResponsibilitiesAI-extracted
- 1Leads the customer research team to conduct rigorous qualitative and quantitative research
- 2Partners with stakeholders across Marketing, Merchandising, Loyalty, Digital, Analytics, and Strategy
- 3Ensures the voice of the customer informs priority setting, planning, and execution across the enterprise
- 4Develops and implements research methodologies to drive business decisions
- 5Typically: Collaborates with cross-functional teams to integrate research findings into business strategies
RequirementsAI-extracted
- Typically: Advanced degree in a field such as marketing research, psychology, or statistics
- Typically: Proven experience in mixed methods research and team management
- Typically: Strong understanding of qualitative and quantitative research methodologies
- Typically: Excellent communication and stakeholder management skills
- Typically: Experience working in a fast-paced, dynamic environment
Perks & BenefitsAI-extracted
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