Retail Media Lead
Shell
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About This Role
The Retail Media Lead is responsible for building customer-driven marketing to grow Fuels, EV, Convenience Retail & Loyalty performance across the network. This role is part of the Digital Channels & Media within the Shell Mobility cluster of Benelux & France. The position is remote and is classified as an experienced professional role. The goal is to scale marketing efforts and improve performance across the network.
Key ResponsibilitiesAI-extracted
- 1Develops and implements customer-driven marketing strategies to grow Fuels, EV, Convenience Retail & Loyalty performance
- 2Typically: Collaborates with cross-functional teams to align marketing efforts with business objectives
- 3Typically: Analyzes market trends and customer data to inform marketing decisions
- 4Typically: Manages and optimizes marketing budgets to achieve maximum ROI
RequirementsAI-extracted
- Typically: Has experience in marketing, preferably in a retail or energy industry
- Typically: Possesses strong analytical and problem-solving skills
- Typically: Has excellent communication and collaboration skills
- Typically: Is proficient in marketing automation and data analysis tools
Perks & BenefitsAI-extracted
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