Senior Demand Generation Marketing Manager

netlify· 5 open roles

Remote RemoteFull-time3 weeks ago

Salary

$150,000 - $200,000

Experience

Mid

Job Type

Full-time

Posted

3 weeks ago

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About This RoleAI processing…

About the Team Netlify is a product-led growth company with an unusually large organic top-of-funnel, where tens of thousands of people discover and sign up for Netlify every day. That organic motion is real and meaningful, but paid acquisition is a new investment area for the marketing team, and there's a clear opportunity to build that capability from the ground up. As Senior Manager, Demand Generation & Performance Marketing, you'll own paid acquisition end to end - strategy, channel selection, budget, and the agency relationship that supports execution. You'll report to the CMO, with a pla

Key Responsibilities

1
Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.
2
Own the call on where paid creates incremental value for Netlify. Design the tests, prove which channels and audiences drive growth our organic funnel wouldn't have delivered anyway, and decide where to scale, where to hold, and where not to spend at all.
3
Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding the agency accountable to targets, and deciding what to bring in-house as the function matures.
4
Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to double down or pull back.
5
Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend, so every dollar is measurable.
6
Define target audiences and channel mix aligned to Netlify's ICP; partner with Product Marketing on messaging inputs for paid creative.
7
Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel.
8
Partner with Lifecycle and Campaigns to make sure paid-acquired users flow into the right onboarding and activation journeys, not just land and drop off.
9
As the program proves out, build the roadmap and case for a fully staffed paid/performance team.

Requirements

A track record of standing up or significantly scaling a paid acquisition program at an early stage, where you had to build the infrastructure and not just optimize what was already there
Working knowledge of attribution and marketing measurement, and a history of partnering with Marketing Ops or Data teams to get tracking right before spend scales
You want to build in close partnership with Lifecycle, Campaigns, and Marketing Ops rather than run paid as a separate lane that hands off a spreadsheet at the end of the quarter Applying Not sure you meet 100% of our qualifications?
We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application.

Perks & Benefits

At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package.

The salary provided is in addition to robust benefits and participation in Netlify’s equity plan.

The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location.