Sr. Consumer Insights Manager, Advertising Research, XCM Insights
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About This Role
The Sr. Consumer Insights Manager leads advertising research at Amazon, focusing on understanding customer communication and bringing the consumer point-of-view to marketers globally. This role involves managing campaign tracking and pre-testing tools. The ideal candidate has experience in both qualitative and quantitative market research methodologies. The position is remote and offers the opportunity to work with a global team.
Key ResponsibilitiesAI-extracted
- 1Manages cross-category and cross-channel campaign tracking and pre-testing tools
- 2Designs and implements research studies to understand customer communication
- 3Analyzes data to provide insights on advertising effectiveness
- 4Typically: Collaborates with marketers to develop targeted advertising strategies
- 5Typically: Presents research findings to internal stakeholders
RequirementsAI-extracted
- Experience in both qualitative and quantitative market research methodologies
- Strong analytical and problem-solving skills
- Typically: Proven ability to manage multiple projects simultaneously
- Typically: Excellent communication and presentation skills
- Typically: Strong understanding of the advertising industry and market trends
Perks & BenefitsAI-extracted
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