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About This Role
PagerDuty is seeking an Account-Based Marketing Manager to implement targeted campaigns and drive pipeline growth from key accounts. The ideal candidate has experience managing and scaling integrated B2B SaaS ABM campaigns. This role involves working closely with Sales and Marketing to adopt a data-driven approach and optimize campaign performance. The Account-Based Marketing Manager will lead strategic marketing initiatives that align with the company's vision and business objectives. The role is based in Atlanta and requires coming into the office two times per week.
Key ResponsibilitiesAI-extracted
- 1Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
- 2Develop and execute targeted, multi-channel ABM programs for key accounts.
- 3Collaborate closely with Sales and cross-functional marketing teams to optimize performance.
- 4Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations.
- 5Own, track, and measure program results, delivering insights to stakeholders across the business.
RequirementsAI-extracted
- 7+ years of previous B2B marketing or other relevant experience.
- 5+ years of experience in account-based marketing at a global-sized B2B SaaS company.
- Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns.
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel.
- Typically: experience with CRM/marketing automation background, preferably Salesforce and Marketo.
Perks & BenefitsAI-extracted
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