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About This Role
Instacart is seeking an Ads AI Analytics Lead II to own the intelligence behind their Ads agents, designing semantic and context layers for advertising and building production-grade agents to analyze campaigns and recommend actions. The role is remote-friendly with a preference for candidates who can collaborate with teams based in New York City. The Ads AI Analytics Lead II will work closely with various teams to ship vertical agents with measurable lift and see their work show up in real workflows and on the Ads P&L. The ideal candidate has 4-7 years of experience in analytics engineering, data science, or applied AI, with advanced proficiency in Python and SQL.
Key ResponsibilitiesAI-extracted
- 1Define Ads ontologies and canonical metrics across campaigns, budgets, bids, creatives, audiences, and placements to power consistent reasoning and recommendations.
- 2Build robust dbt models and curated marts in Snowflake or BigQuery with clear data contracts, tests, SLOs, and monitoring.
- 3Design and evaluate RAG workflows with explicit quality and latency targets and iterate via offline/online experiments to improve performance.
- 4Establish evaluation suites and dashboards tracking precision/recall, calibration, hallucination rate, latency, and cost and drive continuous model and system improvements.
- 5Partner with Ads Product, Ads Engineering, Sales leadership, Data Engineering, and R&D to align roadmaps, de-risk launches, and ship high-quality production agents.
RequirementsAI-extracted
- 4-7 years of experience in analytics engineering, data science, or applied AI, with advanced proficiency in Python and SQL.
- 2+ years working with ads, retail, or e-commerce data.
- Hands-on experience with dbt and Snowflake or BigQuery, including data modeling, testing, documentation, and managing data contracts.
- Experience orchestrating data pipelines with Airflow or a similar scheduler, including alerting and on-call support for data SLOs.
- Ability to design and run offline/online evaluations and A/B or uplift tests, with familiarity with experiment design and statistical inference.
Perks & BenefitsAI-extracted
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