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Brand Director, Social Strategy

sofi· 27 open roles

Location TBD On-siteFull-time6 days ago
Salaryest.
$150,000 - $250,000
Experience
Mid
Job Type
Full-time
Posted
6 days ago
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About This Role

SoFi is seeking a Brand Director, Social Strategy to lead the next era of their social brand presence, building breakthrough strategies and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling. The ideal candidate has a deep understanding of platform behavior and internet culture, with 8+ years of experience in social media, creator marketing, or brand strategy. The role involves leading a small team and partnering with internal creative teams to bring ideas to life.

Key ResponsibilitiesAI-extracted

  • 1
    Lead and evolve SoFi's organic social strategy across platforms
  • 2
    Develop social concepts and content systems designed to drive awareness and consideration at scale
  • 3
    Partner closely with internal creative teams and partners to bring ideas to life
  • 4
    Translate data and platform insights into actionable creative direction
  • 5
    Manage and mentor a small social team while raising the creative and strategic bar

RequirementsAI-extracted

  • 8+ years of experience in social media, creator marketing, or brand strategy
  • Deep understanding of platform behavior and internet culture
  • Proven experience building social strategies that drive measurable brand impact
  • Strong instincts across creative, copy, video, trends, and storytelling
  • Ability to leverage AI as a creative and operational force multiplier

Perks & BenefitsAI-extracted

Typically: health coverage
Typically: paid time off
Typically: retirement savings plan
Typically: opportunities for professional growth and development
Typically: access to exclusive company events and experiences

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