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About This Role
Gusto is seeking a Business Development Representative to generate new opportunities through cold outreach and prospecting. The role involves identifying businesses that could benefit from Gusto, starting conversations, and qualifying leads. This is a high-energy, prospecting-focused role with a clear path to advance into a closing role. The ideal candidate has sales or outbound prospecting experience, expertise in outbound prospecting and sales strategy, and advanced written and verbal communication skills. The role requires a strong command of Salesforce, Outreach, and other tools, as well as the ability to engage with high-level decision-makers and executives.
Key ResponsibilitiesAI-extracted
- 1Conduct over 100 cold calls to prospective buyers, facilitating next steps such as scheduling meetings for account executives to further qualify leads.
- 2Qualify opportunities by identifying and nurturing a large volume of prospects through multiple channels.
- 3Leverage AI Agents and other AI tools to drive increased efficiency and output across daily processes.
- 4Communicate Gusto’s value to prospects and customers, highlighting how the platform helps businesses streamline operations and better serve their employees.
- 5Partner with Account Executives to drive pipeline generation, account planning, and meeting conversion.
RequirementsAI-extracted
- 1+ years of sales or outbound prospecting experience, ideally in SaaS, HCM, HR Tech, or FinTech.
- Expertise in outbound prospecting and sales strategy, with a proven track record of success.
- Advanced written and verbal communication skills, with the ability to craft and deliver compelling messaging.
- Strong command of Salesforce, Outreach, Zoominfo, Claude (or other AI Models) and similar tools.
- Solid understanding of the accounting industry or payroll/HR tech and its role in business operations.
Perks & BenefitsAI-extracted
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