Content Activation Lead

stripe· 545 open roles

Location TBD On-siteFull-time2 weeks ago

Salaryest.

$120,000 - $180,000

Experience

Mid

Job Type

Full-time

Posted

2 weeks ago

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About This RoleAI processing…

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. What you’ll do We’re looking for a Content Activation Lead to help get S

Key Responsibilities

1
Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond.
2
Support content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Track A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).
3
Develop and maintain activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc).
4
Leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA—while maintaining human editorial standards.

Requirements

An impact-oriented marketer. You’re audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content. You have strong editing and creative briefing skills.
Demand-oriented. You deeply understand the “machine” of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.
Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels.
Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus.
Organized. You can maintain an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana) and CMS workflows
Strong editor and writer. You move fluidly from strategy to hands-on execution—briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar.
A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication.
Experience. 5 years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices.