Demand Generation Manager, Lyft Business

About This RoleAI processing…

Key Responsibilities

• 1
  Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
• 2
  Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
• 3
  Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
• 4
  Partner with Sales to translate insights into high impact, scalable B2B strategies
• 5
  Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
• 6
  Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
• 7
  Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
• 8
  Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
• 9
  Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Requirements

• 5+ years of experience in demand generation, performance marketing, or similar area
• 2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
• Proven experience managing paid media budgets and optimizing return on investment
• Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
• Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
• Track record of A/B testing and campaign optimization
• Ability to partner cross-functionally with creative and data teams
• Exceptional written communication skills and strong cross-functional collaboration abilities
• Entrepreneurial mindset with bias toward action in fast-paced environments
• Excel proficiency required, SQL a plus
• Preferred Experience with SaaS products and marketing to businesses of all sizes
• Experience managing paid media and creative agencies
• Hands-on experience with ABM, lifecycle marketing, and industry events

Perks & Benefits