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About This Role
Asana is seeking a Senior Digital Designer to leverage and evolve the Asana digital ecosystem and shape how the global audience experiences the brand across digital channels. The designer will join the Asana Marketing team and partner closely with web development, growth, and brand teams to bring the marketing vision to life. The role is based in the San Francisco office with an office-centric hybrid schedule. The designer will craft best-in-class digital experiences, own and evolve the digital brand design system, and define core visual principles to elevate web user experiences.
Key ResponsibilitiesAI-extracted
- 1Craft best-in-class digital experiences that sell the product, build user trust, and balance compelling visual experiences with conversion goals.
- 2Own and evolve the digital brand design system, partnering with engineering to ensure designs are implemented with fidelity while balancing intent with technical constraints.
- 3Define and leverage core visual principles like typography, space, layout, and color to elevate web user experiences.
- 4Partner deeply with growth and brand teams to ensure visual consistency across all digital touchpoints.
- 5Use performance data to inform design decisions, prototyping, testing, and iterating on what works while rethinking what doesn't.
RequirementsAI-extracted
- 5–8 years of experience in digital or web design with a foundational understanding of UX/UI design principles.
- Expert proficiency in Figma, design tokens, component libraries, and system architecture.
- Experience supporting design systems in CMS environments like Contentful or Webflow.
- A portfolio and/or website demonstrating strong visual craft across web and email.
- A sharp eye for typography, layout, and visual hierarchy, with experience designing responsively across screen sizes and digital channels.
Perks & BenefitsAI-extracted
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