Director, Ads Product Legal

About This RoleAI processing…

Key Responsibilities

• 1
  Lead a team of ads lawyers supporting Reddit’s Ads Product, Ads Engineering, and Monetization org.
• 2
  Act as a player-coach, directly counseling and providing strategic advice to business leadership and Reddit's C-Suite on our most mission-critical ads product initiatives, such as Reddit Max, search and dynamic product ads, identity & signals, targeting, measurement, and brand safety products.
• 3
  Advise Reddit’s Ads Policy teams on how to scale across emerging verticals and global markets.
• 4
  Develop and drive a coherent legal strategy and risk framework for ads products globally, aligning with Privacy, Regulatory, and Commercial Legal on risk appetite, escalation paths, and documentation standards.
• 5
  Help drive allocation and prioritization of engineering resources for legal initiatives as we enter or expand into new markets (e.g., DSA/VLOP compliance).
• 6
  Build scalable internal systems and processes and provide practical, creative solutions to help accelerate Reddit’s launch velocity.
• 7
  Design scalable external mechanisms (e.g., click-through terms, settings flows, notices, arbitration/opt-out flows) that support product velocity and reduce one-off negotiations.
• 8
  You will not be directly responsible for negotiating ads deals, but will provide valuable input during negotiations.

Requirements

• A confident leader to directly advise Ads Product leadership and our C-suite on strategic judgments balancing business objectives and risks.
• 12-15+ years practicing law, including 7+ years in-house as an ads product counsel at a tech company (preferably a UGC platform) and significant time leading an ads product counsel team,
• Deep familiarity with privacy and data protection frameworks relevant to ads globally (e.g., GDPR, ePrivacy Directive, U.S. state privacy laws, children’s/sensitive data, and self-regulatory regimes) and substantial focus on measurement, targeting, ad tech, and regulatory compliance.
• Strong working knowledge of online advertising ecosystems (platforms, Pixels/ CAPI, MMPs, data clean rooms, measurement vendors) and how data moves through them.
• Excellent written and verbal communication, including the ability to distill complex technical and legal issues into crisp, actionable guidance and decision docs.
• Proven ability to set a clear legal strategy, influence senior cross-functional leaders, and drive alignment in ambiguous, fast-moving environments.
• JD and active membership in at least one U.S. state bar (or ability to register as in-house counsel where required).

Perks & Benefits