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About This Role
Instacart is seeking a Director of Enterprise Product Marketing to develop and execute a go-to-market strategy for its enterprise platform. This role will lead a team of product marketers and work closely with cross-functional teams to drive adoption and growth. The ideal candidate has 10+ years of B2B marketing experience and a proven track record of building and executing successful marketing campaigns. The Director will be responsible for developing a unified go-to-market strategy, building a high-performing product marketing team, and driving sales pipeline growth through marketing efforts.
Key ResponsibilitiesAI-extracted
- 1Develops and executes a unified go-to-market strategy for the enterprise platform
- 2Builds and leads a high-performing product marketing team
- 3Drives sales pipeline growth through marketing efforts
- 4Develops and executes multi-channel campaigns to drive awareness and qualified lead generation
- 5Collaborates with cross-functional teams to drive adoption and growth
RequirementsAI-extracted
- 10+ years of B2B marketing experience at a SaaS company
- People management experience with a track record of growing and developing marketing teams
- Proven ability to build and execute full-scale, multi-channel B2B campaigns
- Strong written and verbal communication skills
- Experience developing effective positioning, messaging frameworks, and thought leadership strategies
Perks & BenefitsAI-extracted
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