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About This Role
Instacart is seeking a Director of Enterprise Product Marketing to develop and execute a go-to-market strategy for the company's enterprise platform. This role will lead a team of product marketers and work closely with cross-functional teams to drive business growth. The ideal candidate has 10+ years of B2B marketing experience and a track record of building and executing successful marketing campaigns. The Director will be responsible for developing a unified go-to-market strategy, building a high-performing product marketing team, and driving sales pipeline growth through marketing efforts.
Key ResponsibilitiesAI-extracted
- 1Develops and executes a unified go-to-market strategy for the enterprise platform
- 2Builds and leads a high-performing product marketing team
- 3Drives sales pipeline growth through marketing efforts, including awareness and lead-gen campaigns
- 4Develops and executes regional strategies to support Instacart Enterprise's expansion beyond existing markets
- 5Typically: Collaborates with cross-functional teams, including product, commercial, and customer success
RequirementsAI-extracted
- 10+ years of B2B marketing experience at a SaaS company
- People management experience, with a track record of growing and developing marketing teams
- Proven ability to build and execute full-scale, multi-channel B2B campaigns
- Strong written and verbal communication skills, with the ability to distill complex technical topics into clear narratives
- Typically: Experience with marketing analytics and project management tools
Perks & BenefitsAI-extracted
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