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Director, Enterprise Product Marketing

instacart· 164 open roles

Remote RemoteFull-timeYesterday
Salary
CA$203,000 - CA$214,000
Experience
Mid
Job Type
Full-time
Posted
Yesterday
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About This Role

Instacart is seeking a Director of Enterprise Product Marketing to develop and execute a go-to-market strategy for the company's enterprise platform. This role will lead a team of product marketers and work closely with cross-functional teams to drive business growth. The ideal candidate has 10+ years of B2B marketing experience and a track record of building and executing successful marketing campaigns. The Director will be responsible for developing a unified go-to-market strategy, building a high-performing product marketing team, and driving sales pipeline growth through marketing efforts.

Key ResponsibilitiesAI-extracted

  • 1
    Develops and executes a unified go-to-market strategy for the enterprise platform
  • 2
    Builds and leads a high-performing product marketing team
  • 3
    Drives sales pipeline growth through marketing efforts, including awareness and lead-gen campaigns
  • 4
    Develops and executes regional strategies to support Instacart Enterprise's expansion beyond existing markets
  • 5
    Typically: Collaborates with cross-functional teams, including product, commercial, and customer success

RequirementsAI-extracted

  • 10+ years of B2B marketing experience at a SaaS company
  • People management experience, with a track record of growing and developing marketing teams
  • Proven ability to build and execute full-scale, multi-channel B2B campaigns
  • Strong written and verbal communication skills, with the ability to distill complex technical topics into clear narratives
  • Typically: Experience with marketing analytics and project management tools

Perks & BenefitsAI-extracted

Typically: Health coverage
Typically: Paid time off
Typically: Retirement savings plan
Competitive compensation and benefits package
New hire equity grant and annual refresh grants

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