Director, Global Campaigns

About This RoleAI processing…

Key Responsibilities

• 1
  Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
• 2
  Be accountable to company leadership on the effectiveness of all global campaigns and programs
• 3
  Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
• 4
  Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to direct all campaign work across teams to ensure timely results
• 5
  Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement
• 6
  A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions
• 7
  Track program results , measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results
• 8
  AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality.
• 9
  Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment
• 10
  Global team leadership: Manage a team with a global remit that spans all regions from the US to Europe to Asia, while working with company and brand leadership to execute all top-of-funnel campaigns.
• 11
  Excellent written and verbal communication skills.
• 12
  Ability to influence and build effective working relationships with all levels of the organization.
• 13
  Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
• 14
  Experience with primary research strategies and types of content creation
• 15
  Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• 16
  Experience building world-class brands through premium content
• 17
  Experience with a variety of AI, design, analytics, and video tools. Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva

Requirements

• Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
• Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
• Experience with primary research strategies and types of content creation
• Experience with a variety of AI, design, analytics, and video tools. Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva
• About the job As the head of the Twilio Global Campaign team, you are responsible for owning, developing and executing the major campaigns that drive awareness and opportunities for Twilio.
• You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine.
• You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrives in a collaborative environment.
• We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
• Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply.
• Experience with primary research strategies and types of content creation Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• Experience building world-class brands through premium content Experience with a variety of AI, design, analytics, and video tools.
• Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva Location This role will be remote based in Ireland or the UK Travel We prioritize connection and opportunities to build relationships with our customers and each other.
• For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
• Please ensure you are engaging with an official @ twilio.com email address.
• Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Perks & Benefits