Director, Paid Media

About This RoleAI processing…

Key Responsibilities

• 1
  Guide the development of cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution across integrated campaigns and priority product areas.
• 2
  Build and scale a high-performing global media strategy organization by hiring and developing top talent, increasing talent density, scalability, and strategic output over time.
• 3
  Create an environment of continuous learning with clear expectations, coaching, and growth opportunities, resulting in improved team performance, stronger bench strength, and readiness to support evolving business priorities.
• 4
  Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency across regions and campaigns, reducing planning cycle times and increasing adoption of standard methodologies.
• 5
  Align media investment strategy and budget allocation to business goals so that a greater share of spend is directed toward the highest-impact audiences, channels, and programs, improving return on media investment and pipeline efficiency.
• 6
  Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas, increasing reach, penetration, and engagement within priority accounts.
• 7
  Implement consistent global measurement frameworks and executive-ready reporting in partnership with Analytics, improving visibility into media’s contribution to pipeline and revenue and enabling faster optimization cycles.
• 8
  Model and reinforce Databricks’ culture principles while staying ahead of evolving media trends and best practices through a structured test-and-learn agenda, resulting in a collaborative, high-performance team and continuous improvements in overall media effectiveness.

Requirements

• 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
• Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent, with a track record of building high-performing teams.
• Familiarity with modern media platforms, AdTech, and measurement tools.
• MKTQ125R59 Databricks is seeking a Director, Paid Media to lead our global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth across the full funnel.
• What we look for: 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
• Compliance If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Perks & Benefits