Director, Partner Marketing

About This RoleAI processing…

Key Responsibilities

• 1
  Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels.
• 2
  Lead a team of Partner Marketers , setting priorities, developing talent, coaching on account management, and building a high-performing function.
• 3
  Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets.
• 4
  Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals.
• 5
  Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures.
• 6
  Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design.
• 7
  Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program.
• 8
  Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI.
• 9
  Drive vertical market strategies with depth and differentiation.

Requirements

• Proven track record building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.
• Track record of leading high-performing teams and developing marketing talent.
• Deep familiarity with online and omnichannel retail marketing across North America
• Affirm is seeking a strategic, senior marketing leader to own and scale our Partner Marketing function.
• Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office.
• By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

Perks & Benefits