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EMEA Insights Lead, Consumer and Commercial Strategy

reddit· 34 open roles

Remote RemoteFull-time2 days ago
Salary
Undisclosed
Experience
Mid
Job Type
Full-time
Posted
2 days ago
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About This RoleAI processing…

The Global Insights team serves as Reddit’s central hub of knowledge, responsible for translating first-party and third-party data into actionable insights about people, communities, and cultural conversations. The team plays a critical role in helping Sales, B2B Marketing, and Consumer Marketing teams articulate Reddit’s value to advertisers and consumers alike.

Reddit is seeking an EMEA Insights Lead to join our growing Global Insights team. This hybrid role will focus on both commercial and consumer insights, helping advertisers show up more strategically on Reddit while also supporting Reddit’s growth and positioning among consumers across the region.

As the first dedicated Insights hire in Germany, this person will become the definitive voice of Insights across DACH — serving as a trusted advisor and strategic partner to some of the world’s largest brands, agencies, and internal stakeholders. This role combines consumer intelligence, cultural strategy, brand positioning, commercial storytelling, and market expertise to help drive advertiser investment and audience growth across EMEA.

Key Responsibilities

  • 1
    Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
  • 2
    Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
  • 3
    Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.

Requirements

  • 7-10+ years experience in consumer and market research, data analysis, consulting, strategy
  • Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
  • German and English language proficiency required; French is a plus.
  • Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
  • Deep expertise in mixed-methodology research, including:
  • Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening)
  • Quantitative methods (survey design, segmentation, brand tracking, statistical analysis)

Perks & Benefits

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
100% employer-funded retirement savings plan
Risk Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

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