Field Marketing Manager, Japan

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Own and execute the Japan field marketing plan across the full GTM funnel: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support.
• 2
  Design and deliver integrated marketing campaigns in partnership with the APJ Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels.
• 3
  Lead executive engagement programs in Japan, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying.
• 4
  Develop and execute partner marketing programs in collaboration with key Japan channel and alliance partners, driving joint pipeline and co-selling opportunities.
• 5
  Oversee PR and communications activities in Japan, working with regional PR resources to build Twilio's brand credibility and thought leadership in the market.
• 6
  Plan and deliver a portfolio of demand generation programs including physical and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs.
• 7
  Work closely with the Japan SDR team to ensure strong lead handoff, campaign follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates.

RequirementsAI-extracted

• At least 7-10 years of experience in B2B field marketing, demand generation, or integrated marketing communications, with a demonstrable track record of executing programs in the Japanese market.
• Proven success designing, executing, and optimising brand-to-revenue GTM programs: spanning PR and brand, demand generation, ABM, pipeline acceleration, and partner marketing.
• Strong commercial acumen with the ability to connect marketing activity directly to pipeline and revenue outcomes, and to articulate that connection clearly to sales stakeholders.
• Experience working closely with a sales organisation and/or SDR/BDR teams to align marketing activities to revenue goals and support late-stage pipeline progression.
• Experience planning and delivering in-person and virtual events in Japan, including managing agencies, venues, logistics, and post-event lead management.
• Hands-on experience with account-based marketing programs targeting enterprise or mid-market accounts.
• Proficiency with marketing automation tools (Marketo) and CRM tools (Salesforce).

Perks & BenefitsAI-extracted