Growth Marketer @ T1 VC-backed Mobility Start-up

About This RoleAI processing…

Key Responsibilities

• 1
  B2B(2C) GTM: Build and optimise GTM motions for potential clients - mainly SMEs incl. repair shops, car dealers, fleet managers & car rentals.
• 2
  B2C GTM: Build hypotheses, test, and scale new customer acquisition channels from scratch.
• 3
  Performance Marketing: Own SEA/Meta campaigns end-to-end - from budgeting to creatives to reporting.
• 4
  SEO: Optimise SEO & GEO set-up, optimise landing pages, and manage our organic performance engine.
• 5
  Social Media: Manage our channels. Drive growth through consistent execution.
• 6
  Content Strategy: Draft and execute a content roadmap that positions us as a category leader.
• 7
  Influencer Marketing: Set-up our influencer strategy & execute on your hypotheses.
• 8
  Rapid Experimentation: Run tests across the entire funnel, prioritise by impact, ship fast, and iterate.

Requirements

• Experience in growth, performance marketing, SEO, SEA or GTM - ideally in both B2B & B2C businesses (plus).
• Experienced in fast‑paced environments (hypergrowth start‑ups, VC, growth equity, PE, investment banking, or strategy consulting) and capable of delivering high‑quality outcomes.
• An excellent multitasker with strong organisational skills and adaptability to shifting priorities.
• A proactive communicator and team player with a service mindset and high integrity.
• Passionate about entrepreneurship and the start-up ecosystem with a genuine hunger to learn, grow and build a massive ops-heavy company.
• Completed a bachelor's or master’s programme (business-related field is a plus).
• Fully fluent in German is a must (C2).

Perks & Benefits