Growth Media Marketing Manager, Paid Search

instacart· 41 open roles

Remote RemoteFull-time3 days ago

Salary

CA$101,000 - CA$106,500

Experience

Mid

Job Type

Full-time

Posted

3 days ago

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About This RoleAI processing…

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Key Responsibilities

1
Why this role is on the menu Paid search is one of the highest-contributing channels to Instacart's growth, and with significant investment across Google Ads and Microsoft Ads, the precision of day-to-day execution is what determines whether the program scales or stalls.

Requirements

3-6 years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.
Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.
Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs.
Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
Experience supporting or collaborating on A/B experiments alongside analytics or data science teams.