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About This RoleAI processing…
PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.
Key Responsibilities
- 1Write, edit, and manage the production of ebooks, whitepapers, blog posts, thought-leadership articles, and other long-form assets from concept through publication.
- 2Write and edit ad copy, email copy, social copy, and other short-form content in support of always-on and campaign-specific marketing efforts.
- 3Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey.
- 4Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
- 5Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, eBooks, webinars, videos, and more.
- 6Partner with subject matter experts to translate complex technical topics into clear, engaging content.
- 7Manage the Content Calendar. Prioritize and sequence content requests against business priorities, keeping stakeholders aligned on timelines and deliverables.
- 8Track and report on how content performs across syndication channels, distilling metrics such as engagement, downloads, and lead quality into clear recommendations.
- 9Optimize content for SEO, lead generation, and brand consistency.
- 10Team with Performance Marketing on Paid Content. Collaborate with the Performance Marketing team to align organic and paid content strategy, adapting assets and messaging for paid channels.
- 11Ensure all content reflects PagerDuty's brand voice, style guidelines, and quality bar prior to publication.
- 12Collaborate with external agencies, freelancers, and partners as needed.
- 13Support campaigns, product launches, and events with tailored content.
- 14Stay up-to-date on industry trends, competitor content, and best practices.
Requirements
- 5-8+ years of experience in content marketing, preferably in B2B SaaS or technology
- Exceptional writing, editing, and storytelling skills
- Experience creating content for technical and business audiences
- Strong understanding on technology topics
- Willingness to experiment and push the envelope with AI, but also know a human needs to be behind all content
- Excellent project management and organizational skills
- Familiarity with SEO, analytics, and content management systems (e.g., WordPress, HubSpot)
- Ability to work cross-functionally and manage multiple projects simultaneously
- Creative thinker with a passion for technology and digital transformation
- Familiarity with the PagerDuty platform or the broader DevOps/AIOps/Operations Cloud ecosystem.
- Experience partnering directly with performance or paid marketing teams on content adaptation for paid channels.
- A portfolio demonstrating range across long-form thought leadership and punchy, conversion-focused copy.
- Comfort operating independently as a contractor, managing your own workflow against shifting priorities.
Perks & Benefits
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