Head of Integrated Campaigns, Startups & AI

About This RoleAI processing…

Key Responsibilities

• 1
  Lead cross-functional marketing and cross-functional teams towards a singular vision, uniting global stakeholders, strategies, channels, and tactics into a well-orchestrated demand machine.
• 2
  Craft holistic integrated campaign strategies, leading with user insights, market dynamics, and performance indicators.
• 3
  Own and represent key business and marketing KPIs, performance trends, and insights. Advocate for customer and market trends, and use them to advocate for campaign innovation and evolution.
• 4
  Set, measure, achieve, and exceed campaign targets, including reach, acquisition, pipeline, conversion, etc.
• 5
  Partner with PMM and Content Marketing to deliver compelling and differentiated messaging, content, and offers to support inbound and outbound efforts.
• 6
  Partner with Regional Demand Generation and Field Marketing to deliver campaigns and tactics locally.
• 7
  Translate results and make recommendations to cross-functional partners to drive continuous improvement per message and channel.
• 8
  Maintain a high quality bar; ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
• 9
  Strategy and planning: Define and execute the end-to-end campaign strategy and activation plan in conjunction with senior Sales, Marketing, and Product leaders.
• 10
  Team leadership and development: Recruit, mentor, develop, and inspire a high-performing team to do the best work of their careers.
• 11
  Execution and impact: Be accountable for delivering campaign strategies, in close partnership with regional and channel teams, to achieve and exceed campaign and pipeline targets.
• 12
  Cross-functional partnership: Partner with Comms, Product Marketing, Regional/Field/Partner Marketing, Sales, Legal, Finance, and more to manage the entire customer journey from initial awareness and technical discovery to successful adoption and expansion.

Requirements

• 14+ years of experience in marketing and/or campaigns, with a significant focus on integrated campaign management in a B2B SaaS environment.
• 8+ years of people leadership experience, with a proven track record of recruiting, coaching, and developing high-performing teams.
• Deep expertise with startup and AI audiences.
• AI-forward, with hands-on experience driving innovation, efficiency, and insights using AI tools and agentic solutions.
• Proven track record of developing and executing successful global, multi-channel, campaigns that drive measurable results.
• Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.
• Proven history of leading successful, engaged, and inclusive marketing teams; ability to influence cross-functionally across complex global teams towards a common campaign rhythm, vision, and plan.
• Content savvy, with a finger on the pulse of market shifts, technology trends, and audience needs; ability to create unique, memorable, and academic demand content.
• Expert knowledge around a variety of marketing channels, including comms/PR, web, email, paid media, social media, content marketing, events, and community engagement.
• Deep understanding of how to drive alignment and joint execution between marketing and sales functions.
• Analytical and data-driven, with proven history owning marketing targets, measuring campaign impact, and influencing pipeline growth. Strong ability to interpret data, extract insights, and drive campaign improvements.
• Experience using account-based marketing (ABM) tactics to reach and engage decision makers in target accounts.
• Strong communication skills to all levels of the organization, including senior executives from Product, Marketing, and Sales.
• A true team player with a "win as a team" mentality, a strong work ethic, and disciplined execution skills.
• A self-starter with a high degree of natural ownership who is adaptable and flexible, able to thrive in a highly dynamic environment.
• Ability to drive focus, order, and outcomes within a complex global landscape and through ambiguity.
• Prior experience at a large, fast-scaling SaaS company
• Deeply knowledgeable about the FinTech space

Perks & Benefits