International Influencer Marketing Manager (m/f/d)

About This RoleAI processing…

Key Responsibilities

• 1
  Take ownership of managing and developing relationships with external influencer agencies across multiple international markets, ensuring campaigns are executed in line with yfood’s internal processes, quality standards, KPIs, and reporting expectations.
• 2
  Support the launch and growth of new international markets by collaborating closely with local partners, agencies, and influencers across countries such as Spain, Portugal, Poland, and the Czech Republic.
• 3
  Serve as the main point of contact for agency and partner management, alignment, and performance monitoring, while helping to establish scalable influencer marketing structures.
• 4
  Identify, source, and manage end-to-end influencer campaigns as a support across international growth markets, working with influencers of all sizes on Instagram, YouTube, Twitch, and TikTok to build strong and diverse communities aligned with the yfood brand.
• 5
  Develop creative campaign concepts and briefs that enable influencers to produce authentic, high-performing content.
• 6
  Track, analyse, and optimise campaign performance and KPIs, while sharing insights, learnings, and best practices with internal stakeholders and external partners.
• 7
  Support performance-driven initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification, and influencer-led paid media campaigns where relevant.

Requirements

• A degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in influencer marketing, ideally within an international or multi-market environment.
• Proven experience managing agencies, influencers, and external partners, combined with a strong understanding of the international social media and influencer landscape, particularly across Instagram, TikTok, YouTube, and Twitch.
• Strong intercultural communication skills and the ability to collaborate effectively with people from diverse cultural backgrounds. You have a strong sensitivity to cultural differences, local trends, and market-specific consumer behaviour.
• A hands-on mentality and the ability to work independently in a fast-paced, dynamic environment. You are confident working with KPIs, campaign reporting, and performance-driven influencer marketing initiatives.
• Fluent English skills (C2 level); Spanish is a plus, and additional European languages are considered beneficial

Perks & Benefits