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Lifecycle Operations Manager

sofi· 27 open roles

Location TBD On-siteFull-time6 days ago
Salaryest.
$90,000 - $140,000
Experience
Mid
Job Type
Full-time
Posted
6 days ago
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About This Role

The Lifecycle Operations Manager at SoFi is responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels. This role requires a strong focus on campaign execution and stakeholder collaboration, with superior attention to detail and time management skills. The ideal candidate has experience with marketing automation tools and HTML coding, and is able to understand business needs and objectives to deliver high-quality work. The Lifecycle Operations Manager will work closely with Lifecycle Marketing Strategists to achieve shared objectives and deliver on campaign execution deadlines.

Key ResponsibilitiesAI-extracted

  • 1
    Execute large and complex data-driven marketing initiatives utilizing a campaign management tool
  • 2
    Develop canvas/asset templates, segments, and playbooks for repetitive or turnkey projects
  • 3
    Train others and own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns
  • 4
    Deliver on lifecycle campaign execution deadlines in various marketing channels
  • 5
    Document and enhance processes, best practices, and FAQs

RequirementsAI-extracted

  • Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field
  • 5+ years of HTML coding experience, with hands-on experience building and deploying emails
  • Experience with marketing automation tools and/or ESPs
  • Strong interest to learn new tools with a natural curiosity
  • Diligent adherence to best practices and QA procedures, with very strong attention to detail

Perks & BenefitsAI-extracted

Typically: health coverage
Typically: paid time off
Typically: retirement savings plan
Typically: opportunities for career growth and professional development
Typically: competitive base pay

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