Principal Product Manager (Growth)

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Own Netlify’s self-serve funnel as one product and one number, driving growth through activation, conversion, expansion, and retention.
• 2
  Build the measurement foundation for the funnel, strengthening attribution and defining a top-of-funnel number.
• 3
  Stand up an experimentation practice, running experiments to inform product decisions and shape the platform's growth.
• 4
  Partner with cross-functional teams, including Engineering, Data, Design, GTM, and Finance, to drive growth and alignment.
• 5
  Set the funnel roadmap, articulate the strategy to executives, and develop other PMs as the growth practice grows.

RequirementsAI-extracted

• 7+ years of product management experience, including experience owning a self-serve or PLG funnel end to end.
• Growth PM expertise, with experience designing experiments, running a robust experimentation practice, and using product analytics to inform decisions.
• Fluency with funnel instrumentation, including attribution, event taxonomy, and cohorting.
• Command of in-product monetization mechanics, including paywalls, free-to-paid flows, and upgrade paths.
• Cross-functional leadership experience, with the ability to operate alongside executives and shape company-level strategy.

Perks & BenefitsAI-extracted