TW

Product Marketing Manager: Trust & Safety, Community

twitch· 26 open roles

Location TBD On-siteFull-time2 weeks ago
Salary
$109,100 - $160,000
Experience
Mid
Job Type
Full-time
Posted
2 weeks ago
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About This Role

Twitch is seeking a Product Marketing Manager to drive marketing strategy for Trust & Safety and Community products, ensuring the platform remains a safe space for creators and communities to thrive. This role involves navigating complex product spaces with empathy and strategic clarity, transforming product capabilities into compelling narratives, and championing products that may not always be flashy but are foundational to everything Twitch does. The ideal candidate will have experience in product marketing, preferably in consumer technology, social platforms, or creator economy products, and a track record of developing product positioning that resonates with diverse consumer audiences.

Key ResponsibilitiesAI-extracted

  • 1
    Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in user problems and competitive landscape
  • 2
    Craft compelling positioning and messaging that translates complex product features into clear value propositions for creators, moderators, and viewers
  • 3
    Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics
  • 4
    Partner with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback
  • 5
    Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools

RequirementsAI-extracted

  • 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
  • Demonstrated experience marketing products in sensitive or complex spaces, such as AI, trust & safety, policy-adjacent, community health, or similar
  • Track record of developing product positioning that resonates with diverse consumer audiences
  • Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
  • Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences

Perks & BenefitsAI-extracted

Medical, Dental, Vision & Disability Insurance
401(k) matching
Paid time off
Parental leave
Typically: Health insurance, including medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans
Typically: Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, EAP, Mental Health Support, Medical Advice Line

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