Product Marketing Manager: Trust & Safety, Community
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About This Role
Twitch is seeking a Product Marketing Manager to drive the marketing strategy for Trust & Safety and Community products, ensuring the platform remains a safe and thriving space for creators and communities. This role involves navigating complex product spaces with empathy and strategic clarity, transforming product capabilities into compelling narratives, and influencing roadmap priorities. The ideal candidate will have experience in product marketing, preferably in consumer technology or creator economy products, and a track record of developing product positioning that resonates with diverse audiences.
Key ResponsibilitiesAI-extracted
- 1Develops and executes go-to-market strategies for new product launches and feature releases, including audience segmentation and channel strategy
- 2Crafts compelling positioning and messaging that translates complex product features into clear value propositions for creators, moderators, and viewers
- 3Partners with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback
- 4Collaborates with cross-functional teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools
- 5Navigates sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, and community health
RequirementsAI-extracted
- 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces, such as trust & safety, policy-adjacent, or community health
- Track record of developing product positioning that resonates with diverse consumer audiences
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
Perks & BenefitsAI-extracted
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