TW

Product Marketing Manager: Trust & Safety, Community

twitch· 26 open roles

Location TBD On-siteFull-time2 weeks ago
Salary
$109,100 - $160,000
Experience
Mid
Job Type
Full-time
Posted
2 weeks ago
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About This Role

Twitch is seeking a Product Marketing Manager to drive the marketing strategy for Trust & Safety and Community products, ensuring the platform remains a safe and thriving space for creators and communities. This role involves navigating complex product spaces with empathy and strategic clarity, transforming product capabilities into compelling narratives, and influencing roadmap priorities. The ideal candidate will have experience in product marketing, preferably in consumer technology or creator economy products, and a track record of developing product positioning that resonates with diverse audiences.

Key ResponsibilitiesAI-extracted

  • 1
    Develops and executes go-to-market strategies for new product launches and feature releases, including audience segmentation and channel strategy
  • 2
    Crafts compelling positioning and messaging that translates complex product features into clear value propositions for creators, moderators, and viewers
  • 3
    Partners with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback
  • 4
    Collaborates with cross-functional teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools
  • 5
    Navigates sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, and community health

RequirementsAI-extracted

  • 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
  • Demonstrated experience marketing products in sensitive or complex spaces, such as trust & safety, policy-adjacent, or community health
  • Track record of developing product positioning that resonates with diverse consumer audiences
  • Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
  • Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences

Perks & BenefitsAI-extracted

Medical, Dental, Vision & Disability Insurance
401(k) matching
Flexible PTO
Amazon Employee Discount
Typically: Paid time off and parental leave
Typically: Comprehensive health insurance, including medical, dental, vision, and prescription coverage

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